Networking in the Digital Age: How to Build Real Connections Beyond a DM

As a collegiate athlete, you’re no stranger to the importance of building connections. Whether it’s creating chemistry with teammates or getting on the coach’s radar, relationships matter. But when it comes to the professional world, networking is an entirely different ballgame—and no, firing off a LinkedIn request or double-tapping a recruiter’s Instagram post doesn’t count as “networking.” Sure, social media is a great tool, but building meaningful, professional relationships goes way beyond the digital surface.

If networking feels like a mysterious art reserved for business majors in suits, don’t worry. You’ve been networking your whole life without realizing it. That time you introduced yourself to a senior player for advice or struck up a conversation with a scout? Pure networking gold. Let’s bring that same energy into the professional realm—minus the awkward online stalking.

The Power of a First Impression

The first step in networking beyond social media is embracing the age-old truth: nothing beats a solid first impression. Yes, your virtual handshake (ahem, your LinkedIn profile) is important, but how you present yourself in real-world interactions matters even more. Think of it like stepping onto the court or field for the first time—you want to make sure you’re ready to bring your A-game.

This means showing up to events, meetings, or even casual conversations with a clear idea of what you want to convey. Be yourself, but also your best self. That doesn’t mean reciting your resume like a robot; it means being genuinely curious about the person you’re meeting. Ask questions, share your story, and, for the love of all things holy, remember their name.

Finding Opportunities Offline

You might be wondering where these magical networking moments happen. Sure, career fairs and alumni events are great places to start, but don’t overlook more informal opportunities. Campus events, conferences, and even community volunteer projects can be fertile ground for meeting people who might help shape your career.

Athletes already have a leg up here—you’re part of a built-in network that includes teammates, coaches, trainers, and alumni. These are people who understand your world and are often more than willing to lend a hand. Don’t be afraid to tap into this network; you never know who might have a connection to your dream job.

Perfecting the Follow-Up

Here’s a scenario: You meet a company executive at a career fair. You shake hands, have a great conversation, and walk away with a business card. Then what? If your answer is “frame it and hang it on the wall,” we need to talk.

Following up is where the magic happens. A well-crafted email or phone call can turn a fleeting introduction into a meaningful connection. The key is to make it personal. Reference your conversation, express gratitude for their time, and, if appropriate, ask for a next step—whether that’s an informational interview, a recommendation, or advice.

Just don’t wait too long. Networking, like milk, has an expiration date. Reach out within a day or two to keep the momentum going. And if they don’t respond immediately? Don’t panic. Professionals are busy, so a polite follow-up a week later is perfectly fine.

Networking Through Shared Experiences

One of the best ways to build professional relationships is by sharing experiences. This could mean working together on a volunteer project, attending the same workshop, or even playing in the same charity golf tournament. Shared experiences create a natural bond that’s much stronger than a casual social media exchange.

As an athlete, you already know the value of teamwork and collaboration. Use those skills to your advantage by seeking out opportunities to work alongside people you admire. It’s one thing to say you’re a team player; it’s another to show it.

Why Authenticity Wins

In a world of perfectly curated online profiles and rehearsed elevator pitches, authenticity stands out. People want to connect with real humans, not walking LinkedIn summaries. Don’t be afraid to share your story—your wins, your struggles, and what drives you. If you’re passionate about something, let it show.

Authenticity doesn’t mean over-sharing or being overly casual; it means being honest and genuine. If you’re nervous, own it. If you’re excited about an opportunity, say so. Being real makes you memorable—and trust me, in the world of networking, that’s half the battle.

Planting Seeds for the Future

Networking isn’t about instant results; it’s about building relationships that last. Think of it like planting seeds. Some connections might bloom into job offers or mentorships, while others might just add color to your professional garden. Either way, it’s worth the effort.

And remember, networking is a two-way street. Offer help, share advice, and be generous with your own connections. The more you give, the more you’ll get back.

Turning DMs into Real Connections

While social media is a great starting point, the real magic happens when you take the conversation offline. Don’t let your interactions end at likes and comments—use them as a springboard for deeper engagement. If you’re inspired by someone’s career path, message them and ask for a quick coffee chat. If they’re local, offer to meet in person. Building a real connection is always worth the extra effort.

Networking in the digital age doesn’t mean abandoning social media; it means using it as one of many tools in your kit. By combining online engagement with in-person efforts, you’ll not only build meaningful relationships but also set yourself apart in a world where so many stick to the surface.

So, step off the screen, shake a few hands, and let the world see the champion you are—on and off the field. The opportunities are out there; all you have to do is go for them.